Monday, February 27, 2006

culturally specific advertising

There's a cereal here in the UK that's advertised as being "ludicrously tasty". Two things occur to me every time I see it in the supermarket: they would NEVER get away with that as a tag line in the States; and I can't help but mentally pronounce it "ludricious" even yet.

1 comment:

Buck Daruma said...

They should change it to "lugubriously tasty"